Roxanne’s Birkenstock – The Heart of SLO Comfort
Celebrate 50 years of comfort and local pride at Roxanne’s Birkenstock, the most beloved shoe store in San Luis Obispo. Since 1976, Roxanne’s Birkenstock has been serving the community with a unique blend of comfort, style, and SLO spirit. We’re not just a shoe store—we’re a cornerstone of downtown San Luis Obispo, helping locals and visitors alike find their perfect fit. Our legacy and hands-on experience have earned the trust of generations.
San Luis Obispo’s Favorite Shoe Store for 50 Years
Owned by the Zunich family for over 50 years and named after Roxanne Zunich, our store first opened in the Creamery in downtown SLO during the mid-70s and has been serving the community ever since. We’ve proudly expanded our reach to Fresno (still open) and Reno (operated for 27 years), but San Luis Obispo remains our flagship location and home base.
Whether you’re walking the creek path, hanging out at Mission Plaza, or headed to the coast, our handpicked selection of sandals, boots, slides, and T-shirts ensures you’re always stepping with ease.
Local Legacy. National Reach.
Founded in 1976 in downtown SLO, Roxanne’s Birkenstock quickly became a destination for high-quality comfort footwear. Our expansion into Fresno and a long-standing presence in Reno for 27 years speaks to our credibility and passion for expert shoe care. Today, the Fresno store remains open, and our legacy lives strong in San Luis Obispo — the heart of our operations.
We offer timeless comfort brands including Birkenstock, UGG, and Nice Brand Shoes, with many options also available online at ShoeSurfing.com.
Step Into the SLO Life at Roxanne’s
Roxanne’s isn’t just a shoe store—it’s a love letter to the relaxed, joyful pace of San Luis Obispo. Located in the charming Mission Mall at 746 Higuera Street, San Luis Obispo, CA 93401, we’re right across the creek from Mission Plaza. Locals, Cal Poly students, and visitors from around the world stop by to experience our legendary customer service and timeless shoe selection.
Rooted in Kindness: Supporting SLO with Heart
Roxanne’s Birkenstock proudly gives back to the San Luis Obispo community through ongoing charitable donations and local events. From shoe drives benefiting families in need to sponsoring summer storytimes and art days for local kids, our mission is to support every step in the lives of our neighbors. We believe comfort isn’t just what you wear—it’s how you treat people.
We host quarterly events in partnership with local nonprofits, including free foot care clinics, kids’ craft corners, and inclusive sidewalk sales that give back a portion of proceeds to causes that matter to SLO residents. When you shop with us, you’re helping strengthen the heart of our town.
Home of Nice Brand Shoes – Designed by Footwear Experts
Roxanne’s Birkenstock in SLO is proud to be the Home of Nice Brand Shoes — a line of footwear developed through decades of shoe repair experience. For 50 years, we’ve repaired thousands of shoes and have seen firsthand why major brands lose their comfort over time.
That knowledge inspired us to create Nice, a brand of shoes designed to fix those common pain points with durable, supportive, and stylish designs. With orthotic-like footbeds and premium craftsmanship, Nice footwear embodies everything we’ve learned about your footwear needs.
Stop by our store in San Luis Obispo and experience the difference of footwear engineered by people who’ve literally studied shoes from the inside out.
